technology_solutions > Analytics
Our analytical solutions and services help the banks in identifying high value prospects & existing customer segments and predicting future credit behavior to improve profitability and optimize capital disbursement. With deep insights into local market conditions, we offer analytical interpretations even when there is paucity of data.
D&B provides comprehensive analytics solutions and services across customer life cycle to accurately predict risk, acquire and retain profitable customers, and identify the best market segments to lend.
Marketing Analytics: Identify right customer segments, offer right products and increase customer life time value.
Acquisition: Help you acquire right customers, increase the efficiency of marketing campaigns, predict likely revenue
Customer Development: Improve activation & product penetration, offer risk based pricing, customer segmentation, improve account profitability
Retention: Predict churn, enhance loyalty, facilitate reactivation
Other Solutions: Analyze CLTV, market mix, MIS
Design and Development – Comprehensive services for marketing and risk management models across customer life cycle using advanced statistical techniques. Also provide expert and hybrid models, when there is paucity of data at the bank.
Audit, Validation & Recalibration – Independent audit services for your existing models to validate them for the stated business purpose and if they are supported by the data. We can also help you in recalibration and redevelopment of the existing models.
Analytics Centre of Excellence – Dedicated teams comprising of analytical professionals with expertise in building banking models to work exclusively on your ongoing requirements.