Think customer segmentation is a potion that your marketing colleagues create, perhaps while hovered over a mysterious data cauldron? Finance’s evolving role in driving enterprise growth has created new opportunities to leverage its deep intimacy with corporate controls, systems, data, customer behavior, resource requirements and strategy to lead data-inspired growth. Here’s how and why to wield your pool cue in finance to conquer disparate data, refine your enterprise strategy and report on your success: